From the "Award-Winning Roofing Contractor" page (both URLs)
Top ranking keyword
Award-Winning Roofing Contractor
TOP RESULT
Leading search term this period
Wins this period
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Search impressions are up 6%, now over 3,400
The site continues to grow its visibility in Google search compared to the prior 28 days.
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The flagship page is doing the heavy lifting
"Award-Winning Roofing Contractor" drove 54 of the site's 56 total clicks this period across both URL versions — clear proof the core message is resonating with searchers.
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Supporting content is contributing too
"Why Choose Lux Builders" is holding a steady stream of clicks, giving prospects another way to find and vet the company beyond the homepage.
Improvements & next steps
1
Our Job: Add location-specific landing pages
Build out dedicated pages for the surrounding service area to reduce reliance on a single page and capture more local searches.
2
Our Job: Target more keywords for ranking
Expand content around roof replacement, repair, and insurance claims so the site isn't depending on one page for nearly all of its clicks.
3
Your Job: Drive more Google reviews
Launch a simple post-project review request to build review volume and trust signals, which should help climb the current average position of 23.
4
Your Job: Push traffic through social media
Share completed roofing projects on Facebook and Instagram to drive direct referral traffic and grow brand-name searches.